GrowthCode FAQ

Frequently asked questions about GrowthCode and first-party data.

What Is First Party Data?

First-party data is the information that a firm can collect from their own sources. This can include any information about customers from either online and offline sources, such as:

• website

• app

• CRM

• social media channels

• surveys

• contests

• sign up forms

Firms can use their first-party data to improve their understanding of customers, deliver better user experiences, and achieve a greater return on marketing and advertising investments.

What Does GrowthCode Do?

GrowthCode enables your company to build a first-party identity graph then use this data in the digital advertising ecosystem to maximize the investment in advertising and data. Companies leverage our Infrastructure-as-a-service which we call a Data Refinery to create the necessary first-party data assets to future-proof their businesses against signal deprecation.GrowthCode's Data Refinery enables publishers, brands or vendors to build, enrich and deploy first-party data into the advertising ecosystem without leaking PII or company data into other stakeholder's data lakes.GrowthCode's secure secure cloud protects customer data and constantly updates, optimizes and refreshes the first-party graph so our customers can maximize its utility across the ecosystem.

Who Should Use GrowthCode?

The GrowthCode Data refinery is designed to give online advertising ecosystem stakeholders - publishers, advertisers, agencies and their vendor partners - the ability to create, optimize and safely deploy first-party data for the purposed of advertising and monetization.

• Publishers use their GrowthCode powered graphs to enable advertiser partners to match their audiences to their users

• Advertisers and agencies use their first-party data to better build, target and re-target audiences with partner publishers

• Monetization partners leverage first-party data to insure their publishers can monetize audiences and data after the death of the cookie and build future revenue streams derived from this first-party data

• Vendors such as DSPs and SSPs leverage first-party data to maximize addressable surface area in a time of signal deprecation

What's a Data Refinery?

The publisher first-party data graph future-proofs existing media sales revenue from 3rd-party cookie loss as it builds new revenue streamsGrowthCode’s Data Refinery provides the identity and data technology to drive the transition to the safe use first-party data in the cookie-less future. GrowthCode delivers your identity graph to you for use in improving existing revenue lines and building new ones.

How does GrowthCode Create my first-party data Graph?

GrowthCode uses a step-by step process to deliver its customers their first-party data graphs.

How do I use my first-party data asset once GrowthCode builds it?

Publishers can leverage their first-party data in many areas to power their monetization.GrowthCode’s data is pipelined into the key systems and use cases across the stack to drive more revenue.