GrowthCode FAQ
Frequently asked questions about GrowthCode and first-party data.
What Is First Party Data?
First-party data is the information that a firm can collect from their own sources. This can include any information about customers from either online and offline sources, such as:
website
app
CRM
social media channels
surveys
contests
sign up forms
Firms can use their first-party data to improve their understanding of customers, deliver better user experiences, and achieve a greater return on marketing and advertising investments.
What Does GrowthCode Do?
GrowthCode enables your company to build a first-party identity graph then use this data in the digital advertising ecosystem to maximize the investment in advertising and data. Companies leverage our Infrastructure-as-a-service which we call an Addressability Management Platform to create the necessary first-party data assets to future-proof their businesses against signal deprecation.
GrowthCode's Addressability Management Platform enables publishers, brands or vendors to build, enrich and deploy first-party data into the advertising ecosystem without leaking PII or company data into other stakeholder's data lakes. GrowthCode's secure secure cloud protects customer data and constantly updates, optimizes and refreshes the first-party graph so our customers can maximize its utility across the programmatic ecosystem.
Who Should Use GrowthCode?
The GrowthCode Addressability Management Platform is designed to give online advertising ecosystem stakeholders - publishers, advertisers, agencies and their vendor partners - the ability to create, optimize and safely deploy first-party data and related audiences for the purposed of advertising and monetization.
Publishers use their GrowthCode powered graphs to enable advertiser partners to match their audiences to their users
Advertisers and agencies use their first-party data to better build, target and re-target audiences with partner publishers
Monetization partners leverage first-party data to insure their publishers can monetize audiences and data after the death of the third-party cookie and build future revenue streams derived from this first-party data
Vendors such as DSPs and SSPs leverage first-party data to maximize addressable surface area in a time of signal deprecation
What's an Addressability Management Platform?
The publisher first-party data graph future-proofs existing media sales revenue from 3rd-party cookie loss as it builds new revenue streams. GrowthCode’s platform provides modern addressability solutions via the identity and data technology to drive the transition to the safe use first-party data in the cookie-less future.
How does GrowthCode Create my first-party data graph?
GrowthCode uses a step-by step process to deliver its customers their first-party data graphs.
How do I use my first-party data asset once GrowthCode builds it?
Publishers can leverage their first-party data in many areas to power their monetization.GrowthCode’s data is pipelined into the key systems and use cases across the stack to drive more revenue.
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