GrowthCode Services & Benefits

A quick outline of the available solutions from the GrowthCode Platform

Available GrowthCode Services:

GrowthCode GRAPH:

• Identity Graph Construction: GrowthCode constructs a unique identity graph of your users, leveraging first, second, and third-party data sources to create a comprehensive view of audience behavior and preferences.

• Event Ingestion and Audience Tracking: Our integrated service ingests events and meticulously tracks audience behavior across various touchpoints, enabling granular insights into user engagement and interaction patterns.

GrowthCode SIGNAL

• Data Segment Creation: GrowthCode utilizes advanced data science techniques and artificial intelligence to segment your audience based on behavior, demographics, interests, and other dimensions, empowering precise targeting and personalized advertising strategies.

• Seamless Data Delivery: Once data segments are created, GrowthCode seamlessly delivers this enriched data to your partners, ensuring optimal monetization opportunities and campaign effectiveness.

GrowthCode ORCHESTRATE:

• Audience Custom Audience Creation: Build custom audiences for targeting with direct campaigns, traditional PMPs, or custom deals through curation platforms. This allows you to leverage IAB interest and intent data and demographic data to build and target customized campaigns.

• Linking to existing curation platforms (Microsoft Curate, Open Audience, etc.): GrowthCode has already integrated with the leading curation platforms. Partners can create their own curation seats or utilize GrowthCode’s existing relationships with these providers.

GrowthCode Benefits:

• Increased Revenue: GrowthCode delivers higher RPMs for your impressions by increasing the number and depth of the signals provided to SSPs, Exchanges, and DSPs.

• Integrated Connectivity: Connect first, second, and third-party data directly to your programmatic channels, facilitating holistic audience targeting and campaign optimization.

• Data Ownership: As an independent platform, GrowthCode empowers publishers and their approved technology partners to retain data ownership, fostering transparency and accountability in performance analysis.

• Unbiased Insights: Gain an unbiased and truthful view of performance metrics, enabling informed decision-making and resource allocation.

• Flexible Data Science Environment: Leverage a flexible data science environment to optimize audience segmentation, media spend, resource allocation, and attribution, driving enhanced ROI and campaign effectiveness.