GrowthCode S3 Data Delivery Overview

Introduction: GrowthCode provides high-quality, actionable data to clients. Data is delivered daily to an AWS S3 bucket, enabling clients to access updated insights regularly. This document outlines o

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Delivery Methodology: Data is delivered daily to a designated AWS S3 bucket in a structured format. This ensures:

• Timeliness: Data is refreshed daily (it can be provided more frequently for an additional fee).

• Consistency: All datasets follow a standard partitioning structure (year/month/day).

• Flexibility: Clients can easily integrate data into their existing systems for analysis and decision-making.

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Data Types and Structure

Event Data

• Description: Detailed records of user interactions, typically page views.

• Partitioning: Organized by year/month/day.

• S3 Bucket Path: s3://<bucket-name>/type=event/

• Fields:

  • time_stamp: Timestamp of the event

  • partner_id: Publisher partner ID

  • gcid: GrowthCode ID

  • uid: Publisher user ID

  • aa: User agent

  • ip: IP address

  • url: URL of the event

  • domain: Domain of the URL

  • referrer: Referring URL

  • region: GEO region

  • country: GEO country

Audience Data

• Description: Aggregated insights into audience segments.

• Partitioning: Organized by year/month/day.

• S3 Bucket Path: s3://<bucket-name>/type=audience/

• Fields:

  • gcid: GrowthCode ID

  • id: Category ID

  • taxonomy: Taxonomy of the ID (IAB 2.2)

  • hits: Number of times the user is observed in the category

IDs Data

• Description: Comprehensive list of user IDs across various platforms.

• Partitioning: Organized by year/month/day.

• S3 Bucket Path: s3://<bucket-name>/type=ids/

• Fields:

  • gcid: GrowthCode ID

  • uid: Publisher user ID

  • hem_md5: MD5 HEM

  • hem_sha1: HEM SHA-1

  • hem_sha256: HEM SHA-256

  • panoramaid: Panorama ID

  • hadronid: Hadron ID

  • xandrid: Xandr ID

  • amxid: Adapt MX ID

  • liveintentid: LiveIntent ID

  • fabrickid: Fabrick ID

  • id5id: ID5

  • trackdeskid: TradeDesk UID1

  • sharedid: Shared ID

  • teadsid: Teads ID

  • ttacrossid: 33 Across ID

  • epsilonid: Epsilon ID

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How to Utilize the Data

• Event Data: Analyze user behavior and interactions to optimize content strategies and user experiences.

• Audience Data: Build and refine audience profiles to enhance campaign targeting.

• IDs Data: Leverage cross-platform identifiers for advanced audience insights and personalization.

For additional support or inquiries about the data delivery process, please contact the GrowthCode team at [email protected].

Best Practices

• Regularly monitor your S3 bucket for new data updates.

• Implement automated data ingestion pipelines to streamline analysis.

• Use appropriate security measures to protect the integrity and confidentiality of the data.

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Benefits of GrowthCode S3 Data Delivery

Enhanced Insights

• Access to granular event-level data for detailed analysis.

• Audience data enables precise targeting and segmentation.

• Comprehensive ID mapping supports multi-platform user tracking.

Seamless Integration:

• Data is delivered in a standardized format, making it easy to incorporate into existing workflows.

• S3 compatibility ensures smooth data ingestion into analytics and visualization tools.

Scalability

• Partitioned structure supports efficient data management and scalability as data volumes grow.

Transparency and Consistency

• Clearly defined fields and taxonomies ensure consistency across datasets, facilitating reliable analysis.