GrowthCode GAM Setup

Key/Value Pair Setup

Publishers should configure a new key-value item in Google Ad Manager in their Google

Ad Manager reporting. The configuration in Google Ad Manager for Key-Value items can

be found under the section ‘Inventory -> Key Values.’

Create a custom dimension key-value pair using GAM.

This key value will track the GrowthCode Bid Enrichment Switchboard's performance compared to the control group. Its value must be isolated and independent, not shared or combined with other reporting purposes or features. Only the GrowthCode measurement script should set the values for this key-value item to ensure accurate reporting.

1. The new key-value item will be named: ‘gc_test’.

2. The following values should be copied and pasted into the Google Ad Manager UI for the new key/value item. (These values can all be pasted into the box as one batch):

   true

   false

3. It should be marked as: "Predefined" It should include: "Include values in reporting & add key as custom dimension”

GrowthCode Reporting Setup

The final step is to configure automatically delivered reporting that breaks down the required metrics across the expected dimensions. Note: Granting the GrowthCode team ([email protected]) access to your GAM allows us to handle the reporting aspect independently, and it is the preferred way to move forward.

GrowthCode Bid Enrichment Report:

Alternatively, select the reporting options shown for the Eastern Time Zone, with a dynamic date range of yesterday, reporting in US Dollars as a flat report with a custom dimension containing gc_test.

Report 1: Email Subject: GrowthCode Dashboard (PID:PARTNER_ID,GAM:GAM_ID) - Bidder Report (T7D) Date range: Last seven days Dimensions: gc_test, Browser category, Date, Country Metrics: Total impressions, Total CPM and CPC revenue, Total ad requests Filters: Browser category (is any of): Chrome Microsoft Edge Firefox Safari

Report 2: Email Subject: GrowthCode Dashboard (PID:PARTNER_ID,GAM:GAM_ID) - Bidder Report (LI-T7D) Date range: Last seven days Dimensions: gc_test, Line item type, Browser category, Date, Country Metrics: Total impressions, Total CPM and CPC revenue Filters: Browser category (is any of): Chrome Microsoft Edge Firefox Safari

Then schedule the report to be automatically delivered daily as a .csv file:

• Cadence: Daily

• Send to: [email protected]

• Date range: a year from now

• Important: Include Header and Include IDs