GrowthCode Installation Overview

V 9.3 Q1 2026

GrowthCode Addressability Management Platform Setup Guide

GrowthCode is an Addressability Management Platform that captures, organizes, and activates first-party signals to improve programmatic monetization. The platform builds and maintains a first-party identity graph, enriches bid requests, creates audience segments, and supports activation across SSPs, DSPs, and curation platforms.

GrowthCode operates as an independent and neutral infrastructure layer. You retain ownership of your data. GrowthCode provides the technology, identity resolution, and connectivity required to activate that data across approved partners while supporting transparent measurement and performance analysis.

The GrowthCode Identity Graph provides

The GrowthCode Identity Graph provides:

• A single cookieless identifier per user

• Audience segmentation using IAB and custom taxonomies

• A match table across major universal IDs, including Fabrick, Panorama, ID5, UID2, and others

• Integration with SSPs, DSPs, and DMPs

• Reporting on identity coverage, resolution rates, and overall graph health

Trust, Transparency, and Neutrality

GrowthCode does not sell media and does not own publisher data. GrowthCode functions as a neutral execution and infrastructure layer that supports interoperability across the programmatic ecosystem.

This neutrality enables:

• Broad integration across approved SSPs and DSPs

• Transparent performance measurement

• Clean attribution of identity-driven uplift

Prebid Universal ID Module (UIM) Operation

• Prebid maintains a registry of User ID providers and their corresponding sub-modules

• Publishers determine which ID solutions are enabled within Prebid

• GrowthCode manages the installation and configuration of its Universal ID Module

• On page load, the UIM executes and stores data according to publisher-defined settings

• Applicable consent and privacy signals are passed through Prebid to all sub-modules

Exclusive ID Module Requirement and Testing Controls

To support accurate measurement and clean uplift analysis during deployment:

• During the initial deployment and testing period, no other Universal ID modules may run in parallel with the GrowthCode Universal ID Module

• This includes standalone ID scripts, proprietary ID wrappers, or third-party identity solutions not explicitly approved by GrowthCode

If additional ID modules must remain active due to contractual or operational requirements:

• All active identity modules must be disclosed before deployment

• GrowthCode must approve the configuration

• A mutually agreed testing plan must be established to isolate GrowthCode-driven uplift

Running undisclosed or unapproved ID modules may invalidate test results and delay optimization or commercial rollout.

Requirements (Minimum Configuration)

• Prebid installed, Most recent version of 9 or 10 and greater

• A unique visitor identifier

  • Most publishers use the SharedID User Module

  • If unavailable, GrowthCode will generate a unique identifier

• A valid GrowthCode Partner ID

  • Generated by GrowthCode

  • Provided during setup

• GrowthCode Sync Code installed on all pages, including:

  • Editorial pages

  • Registration flows

  • Newsletter signup pages

• Publisher ID passed in configuration

• Consent and privacy signals passed as applicable, including:

  • TCF EU v2 for EEA and UK traffic

  • TCF CA v1 for Canadian traffic

  • GPP (Global Privacy Platform) string for US state privacy frameworks, including California (CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA)

  • US Privacy String where required for legacy partner support

  • GDPR applicability flags (gdpr, gdpr_consent) where required

  • COPPA flag for child-directed content, if applicable

  • GPC (Global Privacy Control) signal when present

• Script deployment via Google Tag Manager or native script placement on all pages

Bid Enrichment

GrowthCode enriches bid requests by adding Universal IDs required by SSPs and DSPs.

• Universal IDs are added dynamically based on partner-specific requirements

• Enrichment is delivered through the pubProvidedId and RTD modules

• IDs are continuously evaluated for performance

• Low-value or unused IDs are suppressed over time

This process improves bid density and CPM without disrupting existing demand paths or bidder logic.

First-Party Syncing and Tokenization

Some SSPs and DSPs support first-party data syncing, typically using Hashed Email (HEM). This allows partners to resolve users into proprietary identity graphs and bid more aggressively.

Supported integrations may require:

• Amazon Publisher Services (APS) ID, if applicable

• Epsilon Publisher ID, if applicable

• Criteo Publisher ID, if applicable

If you are not currently integrated, GrowthCode can help with introductions. If you are already integrated, provide the Publisher ID issued by the SSP.

Summary

During deployment and testing, GrowthCode operates as the single identity execution layer. This preserves signal integrity, enables clean uplift measurement, and supports reliable optimization decisions. Any exceptions must be disclosed in advance and explicitly approved.